ACRE-CALIFORNIA PARTNERSHIP CAMPAIGN (short version) 2016
This USAID sponsored project shed light on indigenous and forest dwelling peoples of Acre, Brazil. The state of Acre is currently scheduled to partner with California's growing carbon market and this video targeted youth environmentalists skeptical that Acre communities wanted to be a part of it. The project raised the profile and drove funding into a little known part of the world, and stimulated dialogue amongst California's environmental influencers.
Run Time: 2:53
ACRE-CALIFORNIA PARTNERSHIP CAMPAIGN (long, character version) 2016
Progressive California legislators have received considerable pressure from constituents to stop expansion of California's carbon market, fearing it will hurt marginalized communities abroad and in California. Part of the same campaign as above, this longer video was designed for legislators with little information about Acre's history. With imagery that recalls the United Farm Workers movement and the voices of Acre political and indigenous leaders, this story frames the parallel values and goals shared by Acre and concerned California constituents.
Run Time: 12 min
LEE NEW VENTURES RECRUITMENT VIDEO - 2016
This campaign inspired greater teacher recruitment into educational entrepreneurship. It profiles multiple stories of educational entrepreneurs, and the resources LEE offers to support and nurture their ventures. This video addressed a large dropoff in second stage applicants. It addressed concerns around the scope of support offered and target applicant profile, ultimately increasing the total number of second stage applications. Though the spark of entrepreneurial insight may be solitary, these entrepreneurs reveal it needn't be realized alone.
Run Time: 4:37
ROLE: Creative Co-Lead, Camera
BURLAP & BARREL BRANDING (ALMICAR'S STORY) - 2017
This media campaign for artisanal spice and food startup Burlap & Barrel took aim at consumer connection through social media. Working with B&B was an awesome opportunity to shape their story together. With a keen sense of what they represented, we determined how to best shape those values into emotionally resonant stories, while improving the company's wholesale pitches and sales. This video profiles one of the company's spice producers, and B&B's uniquely human and artisanal supply chain. Almicar's story showed the emotional heart behind Burlap & Barrel's vision, increasing social views over 1000%.
Run Time: 2:07
2018 Trailer I edited:
I immersed myself with devoted farmers
and made dynamic products
